Creating a design for recent MBA graduate Eric West's business cards posed two challenges:
Conveying his extensive professional and education background without listing his whole resume
Creating enough intrigue to compel the recipient to visit his website and continue the conversation beyond the first meeting.
A lot of consideration was put into the interaction a recipient would have with the card and how to ensure one would actually look at and digest all the information on it. It was also important to create a strong personal visual brand without going over the top. His professional information wouldn't be relevant to everyone, so we decided to create a graphical representation of his credentials, and add a touch of nerdiness (his background is in engineering) to allude to his skill-set and industry.
Branding, Graphic Design, Print Design
As a mini promotional piece sent to friends around the world, I designed and produced a letterpress printed card. The card featured a summery hello, as well as a pop-out business card with my contact details printed on the reverse.
I printed the card myself on a Vandercook press, using 5" x 7" 4-ply museum board (yes, quite thick!). The piece took 5 runs to finish; two colors per side, plus the die-cut.
Paper: 4-ply museum board
Size: 5" x 7"
Colors: 2 per side
Quantity produced: 100 pieces
Crafts, Graphic Design, Print Design
Custom designed for my dear friends' first child, this birth announcement card was created to reflect their "notoriety" as an exuberant, fun-loving duo while maintaining a the charm and elegance appropriate for a newborn. The design was personally letterpress printed by me on a Chandler & Price Pilot Press, using blue and neon orange ink.
Paper: Arturo Fine Stationery, 260gsm white with deckled edge
Folded size: 133mm x 133mm (5.25" x 5.25")
Quantity: 130 pieces
Crafts, Graphic Design, Print Design
A unique project that involved name generation, thematic branding and logo and identity system creation, the company behind Knight on Wyndham expected only the most creative solutions for their one-of-a-kind serviced apartments. In addition to developing the visual motif, the design team conceptualized and produced individual art pieces for each floor, and created business literature, marketing collateral, and outdoor advertising for the launch.
Shown here is the GLORY themed apartment, depicting Sir Lancelot in the style of Andy Warhol.
Created at KactusDesign
Creative Direction, Graphic Design, Interior Design
Branding for Etymology Food Concepts, a cheeky food & beverage holding company based in Singapore. The client wanted something a bit tongue-in-cheek, a bit silly, and yet 'corporate' enough to appeal to potential investors. The final design speaks to the owner's personality, references the literary aspect of the company name, but remains playful enough to not feel high-brow.
As the company was just starting out, the overall identity was kept quite basic to allow for future development based on the direction of the business. Colors are neutral, and supporting graphics (though drawn and conceptualized) not included.
Branding, Graphic Design, Design
Socially conscious company Edge of Ember needed a modern but feminine logo to represent their fashion philanthropy brand. Described as 'an evolving series of accessories handcrafted by local artisans in developing Asia', the company collaborates with people in places like Cambodia, Nepal and Vietnam and reinvests part of their profits back into the communities.
Focusing on the concept of linking communities (artisans to buyers) as well as the cyclical nature of the business (profits going back to these communities), the logo below was developed. The lotus flower is a ubiquitous symbol all around Asia and here is hand-drawn with a single connected stroke, stylized to resemble the flames of a fire. It's a feminine visual—itself a representation of beauty and awakening—that softens the angles and lines of the typography.
Once conceived and designed, the logo was applied to business cards which feature a unique die-cut to accentuate the lines of the lotus. The packaging for the jewelry brand was also developed, with the aim of keeping an earthy feel while maintaining femininity and luxury. Three box sizes were developed (two shown here) for use in both retail environments and for shipping, as well as corresponding cards to hold the jewelry pieces in place.
Branding, Graphic Design, Packaging